Marketing…it’s my job. Currently the Dutch football team is doing a real good job. But who are the real winners when it comes to soccer? Currently it seems that Albert Heijn (Dutch Supermarket) has won the cup with their “Welpies”. Small orange animals, highly collectable.
 Welpies represent clearly the Dutch way, being small but when you’re there show yourself and your big mouth. The animal is a lion which is painted orange (again very Dutch). Albert Heijn released them just before the football started. Albert Heijn knows business, don’t peak to soon, peak at the right time.
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